Nebraska Soybean Board (NSB): What inspired you to share your journey in agriculture with the world through social media?
Noah Young (NY): I wanted to show people that growing their own food and raising chickens isn’t as intimidating as it might seem. If someone like me, with zero experience, can figure it out, so can they! Sharing my journey on social media makes agriculture relatable and approachable, especially for those who didn’t grow up around it. My goal is to inspire others to give it a try and see how rewarding it can be.
NSB: How has your perspective on farming evolved since those first days working on your wife's family farm?
NY: I was fortunate to learn about agriculture through the lens of regenerative practices, with a focus on innovation and doing things differently. Watching my wife’s family constantly seek ways to improve their farm inspired me to adopt the same mindset. Over time, my respect for the challenges of trying something new in farming has only grown. It’s a humbling reminder of the dedication it takes to make meaningful change.
NSB: Why do you think it’s important for producers to tell their stories, especially to audiences outside of agriculture?
NY: If we don’t tell the story of agriculture, someone else will—and it might not reflect the truth. By stepping back, we allow others, like media and lobbyists, to shape the narrative for us. Sharing our experiences helps build meaningful connections, and stories are the most powerful way to connect with people on a human level. It’s how we drive understanding, bridge gaps and inspire the next generation!
NSB: What do you hope your followers are learning about agriculture through your content, and what lessons have they shared with you in return?
NY: I can say with certainty that I’ve learned more from my audience than I’ve ever taught them. Social media has given me access to a wealth of knowledge and an incredible support system that goes far beyond my own abilities. That being said, I hope my content inspires people to grow something of their own or, at the very least, think more deeply about where their food comes from and the work it takes to produce it. That mutual exchange of learning and inspiration is what makes this journey so rewarding.
NSB: As a first-generation producer, what challenges have you faced, and how have they shaped your approach to farming and ranching?
NY: As a first-generation producer, one of the biggest challenges has been finding land and raising the capital needed for tools, equipment and facilities. Beyond that, the hardest part has been identifying my true passion and turning it into a sustainable business through effective marketing. Unlike taking over an established farm with a set operation, I’ve had to navigate uncertainty about what to grow and how to market it each year. While it’s been challenging, it’s also pushed me to be creative and resourceful in building something uniquely my own.
NY: Growing up in Nebraska, agriculture was at the heart of our community and being surrounded by it played a big role in shaping my journey. However, our farming methods differ from the majority in our area, which has made building a broader support network online incredibly valuable. The combination of local support and worldwide connections has given me the foundation I need to succeed.
NSB: What advice would you give to other producers who are hesitant to share their story, even if it's in a small way or don't know where to start?
NY: Your story will be told, whether you choose to share it or not, so why not be the one to control the narrative? By sharing your journey, you can show people firsthand what your life and work in agriculture are really like. Social media gives you the power to cut through the noise and offer a genuine, unfiltered perspective. Start small, be authentic and let people walk a mile in your shoes— they’ll appreciate the insight, and you’ll be surprised how rewarding that can be.
NSB: Looking ahead, what are your hopes for the future of the Shiloh Farm and the legacy you’re building?
NY: Looking ahead, we hope to continue expanding our garden and nursery business while keeping the dream of a bison ranch on the horizon as we work out the logistics. Ultimately, our goal is to build something tangible and meaningful that our kids can inherit if they choose. We want them to have the opportunity to be a part of the farm, take it over and make it their own. Isn’t that what life is all about? Creating something that outlives you and sets your kids up for success. Farming offers an incredible opportunity to do just that!
NSB: Anything else you would like to add?
NY: The world is more fascinated by agriculture than ever before. My following exists because I share farming in a way that’s relatable, achievable and entertaining—but at the end of the day, I’m just growing vegetables and raising chickens. There’s so much more to agriculture, and the opportunity to showcase its diversity and uniqueness is wide open for anyone willing to tell their story. If you’re passionate about it, your voice can make a difference.
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