Strategic Plan


Growing value for Nebraska farmers by maximizing their checkoff investments.



Feeding, fueling, and innovating for the future.


Our initiatives:
  • Farmer Support: Share ideas and information to support and encourage Nebraska soybean farmers.
  • Production & Crop Research: Invest in targeted research to improve Nebraska soy production and quality.
  • Community Engagement: Interact with our local communities to showcase Nebraska soybeans, farms and farmers.
  • Demand & Utilization: Promote the power, versatility and sustainability of Nebraska soy.


On a broader level, the soy checkoff helps facilitate market growth and create new markets for soybeans through marketing, research and commercialization programs. According to a 2019 return-on-investment (ROI) study, which is required by the U.S. Department of Agriculture, U.S. soybean farmers received $12.34 in added value for every dollar they invested in the soy checkoff. The federal law that created the soy checkoff requires that a return on investment study be conducted every five years.


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